Communications Update - W/C 12th May

Global Engagement and Strategic Outreach

Join hosts Adrian Ward and Matt Hennessey as they delve into EPIC Global Solutions' strategic communication plans. Explore key events, media initiatives, and partnership efforts aimed at enhancing global outreach and industry leadership.

Strategic Storytelling and Global Leadership with EPIC

This episode highlights EPIC’s global initiatives, from strategic potential filmmaking in Madrid, Puerto Rico and Scotland to mental health campaigns during Mental Health Awareness Month. Featuring insights into SPFL collaborations, impactful storytelling in partnerships, and industry recognition at events like SBC, we uncover how EPIC strengthens its global presence and community impact. Hear from Adrian and Matt as they share lessons on authenticity, partnership-added-value through proactive comms planning and activity, and driving advocacy for the brand.

EPIC May: Mental Health Month focus either side of the pond

In this episode, we spotlight Dan’s role in the Ethical Gambling Forum in Gibraltar, celebrate EPIC team milestones, and unveil upcoming mental health awareness initiatives in both the US and UK. We also explore key partnerships with Kindbridge and iMatta, preview impactful content like the East Fife FC/SPFL session review video, and discuss thought leadership advancements. Join us in celebrating EPIC’s continued dedication to ethics, health, and community engagement.

EPIC's Push in Media, Sports, and Advocacy

This episode highlights Dan’s upcoming engagements at the Westminster Media Forum and Ethical Gambling Forum, showcasing EPIC’s role in ethical discussions. It also delves into partnerships like the basketball podcast with Jordan Spencer and collaborations for Financial Literacy Month with ROGA. Plus, discover how EPIC leverages social media initiatives and community engagement for impactful advocacy.

Strategic Communication and Planning PR opportunities Stateside.

This episode unpacks the strategies behind impactful messaging with highlights like Clint Hangebrauck's advocacy for student-athlete protection, tips for promoting the Vixio partnership, and maximizing media opportunities at the University of Oregon (with a Nike audience in mind) and Georgetown with ESPN. We also discuss lessons from SPFL's session review, tactics for engaging through diverse channels, and insights from Craig's Cifas panel.

Comms' March Madness and Political push

Dive into EPIC’s remarkable achievements during Problem Gambling Awareness Month, with a potential reach of 154M and $1.42M in advertising value. Learn how strategic collaborations with gaming operators and endorsements like the SPFL program solidify their leadership in gambling harm prevention and awarenss. Plus, discover upcoming plans for Easter communications, comms team member availability , and new consultancy contracts launching April 15.

EPIC’s PGAM Impact, Partnerships, and Metrics focus

Discover how EPIC looks to conclude PGAM 2025 with a strong focus on the power of impact, building trust through partnerships with Burnley and Swansea City, and extending influence via webinars and storytelling. Hear Matt's reflections on lessons from City Football Group and Saracens, alongside insights and context into communication tools like Meltwater and Brandwatch that are shaping impactful comms strategies that help us all talk the 'language of the boardroom' for a pivotal time for the organisation.

EPIC's Comms Team Reflections of ISC and final push of PGAM

This episode highlights how the EPIC Communications team has crafted a high-impact strategy to amplify Problem Gambling Awareness Month's finale and beyond. Key initiatives include targeted webinars, compelling storytelling through video and written features, and strategic partnerships with external stakeholders. Away from this, we check in with Adrian and Matt for their insights from the International Sports Convention and how their time in London this week may have opened new opportunities to elevate our messaging with influential voices and align with pro sports' storytelling needs. Additionally, media successes highlight our contributions to safer gambling and education. Dive into our detailed plans to see how we're strategically positioning EPIC for maximum engagement and leadership in this critical space and time for the business. Enjoy!

EPIC's Media Wins and Strategic Partnerships

In this episode, we discuss EPIC's recent media successes, including Alan's feature in iNTERGAMINGi magazine and strategies to enhance media engagement. We also highlight the upcoming Pro Sport Advisory Board North America launch, featuring personalized profiles and video content, and explore collaborations like BetMGM to strengthen responsible gaming initiatives.

EPIC's Responsible Gaming Leadership and New Frontiers

This episode highlights EPIC’s latest responsible gaming campaigns, Teresa's impactful presentation at NEXT.io, and the strategic collaboration with Prize Picks. We discuss Hedake’s transition to a full-time role, his influence on NCAA programming, and key media coverage tied to BetMGM and MLB partnerships. Paul’s recognition at the Vixio Awards and advancements in videography training underscore EPIC’s growing industry presence and internal growth, respectively.

EPIC's NCAA Partnership and Responsible Gambling Initiatives

This episode covers EPIC’s renewed partnership with the NCAA, aligning with Problem Gambling Awareness Month and advancing responsible gambling education in the U.S. market. The hosts discuss the Seeking Understanding video series and insights from Bally’s Rhode Island Leadership Challenge. Updates on media engagement, including the PrizePicks RG report and internal strategic transitions, highlight EPIC’s focus on unified messaging and impactful outreach.

SBC Rio, NCAA Promotions, and Strategic Partnerships

This week's episode covers the key marketing efforts for SBC Rio, NCAA session bookings, and the Rhode Island PGAM initiative with Bally’s. We discuss the role of Monumont Studios in shaping future campaigns north of the border, the anticipated impact of the "Know Your Play" webinar featuring ROGA's Jen Shatley, and internal updates like Carla's transition to Marketing. Stay updated on how these strategies engage stakeholders and drive success.

Know Your Play, NCAA Partnerships, and Strategic Communication

This episode covers the launch of the Know Your Play initiative in collaboration with ROGA, emphasizing its goals and testimonial-driven campaigns. Highlights include insights into the NCAA three-year extension, photo ops, and media plans with US representatives. Adrian and Matt also share strategies from behind the scenes on coordinating campaigns and building brand momentum through meticulous planning and teamwork.